Marketing Campaigns

TerraCurrent marketing campaigns reflect the culmination of strategic marketing and branding, all harnessed to achieve bottom-line business results.

Smart Inverter Content

Smart Inverter Content

The smart inverter content campaign helped establish SunSpec Alliance as a thought leader and forward-thinking change agent in the solar + storage distributed energy field.The SunSpec Alliance is a trade alliance of more than 100 solar and storage distributed energy...

Orange Button Marketing

Orange Button Marketing

TerraCurrent's work with SEPA on the Orange Button Initiative helped develop strategic partnerships, provide crucial resources to key stakeholders, and increase the organization's reputation for innovation across the industry. Since 1992, Smart Electric Power Alliance...

Orange Button Initiative Campaign

Orange Button Initiative Campaign

TerraCurrent's work with SEPA on the Orange Button Initiative helped develop strategic partnerships, provide crucial resources to key stakeholders, and increase the organization's reputation for innovation across the industry. Since 1992, Smart Electric Power Alliance...

Smart Electric Power Alliance

Smart Electric Power Alliance

Since 1992, Smart Electric Power Alliance (SEPA) has led electric stakeholders to solutions and strategies for unique clean and modern energy challenges. From grid integration and transportation electrification to utility business models and regulatory innovation,...

SunSpec Alliance

SunSpec Alliance

The SunSpec Alliance is a trade alliance of more than 100 solar and storage distributed energy industry participants, together pursuing information standards to enable “plug & play” system interoperability. SunSpec standards address operational aspects of solar PV...