Alectris has built solid awareness quickly in its key new market, the United States, and orchestrated global communications to support new business development in all regions. Alectris continues to use this original website design and strategy.
Alectris, a global provider of integrated PV asset care, wanted to build awareness and a sales pipeline in the American solar market. Although our work began as an accelerated one-off project to prepare Alectris for Solar Power International 2013, the collaboration with TerraCurrent continued with a ground-up marketing strategy that revolutionized the company’s worldwide communications.
After helping Alectris define its key value propositions, TerraCurrent built a custom responsive website with a consistent brand design that communicated Alectris’s mission of profitable, cutting-edge PV asset care solutions.