Spanning a variety of content types, we developed a collateral system with Alectris. The system had to be flexible enough to accommodate different text, imagery, and levels of technical data, but specific enough to create a cohesive identity that paired with their other brand assets. The collateral system also needed to work in both U.S. standard sizing and EU standard sizing, and be clear in print and online.
In conjunction with the collateral system, we also worked with Alectris to develop a series of new, website home page sliders for the Alectris website. The sliders needed to capture deeply technical information in a straightforward and eye-catching way.