AllEarth Renewables was able to extend the company’s national brand awareness, reach new dealers with their value proposition, and gain further traction for 2018 sales.
Vermont-based AllEarth Renewables builds dual-axis trackers that improve the harvest of solar installations. Although TerraCurrent initially developed the company’s 2015 Solar Power International debut, we have since launched several strategic campaigns and a range of marketing deliverables.
In 2017, AllEarth Renewables once again offered thematic consumer marketing materials to installation partners throughout the U.S. in lieu of a traditional co-op program. The “Solar Redefined” campaign targeted specific end user demographics while creating awareness of non-roof installed solar options. Campaign components included print advertising, signage, technical documentation, social media, email and digital channels.