Rooftop Products Content Campaign

Sphere

TerraCurrent Services Provided

As a result, CertainTeed built a new content marketing strategy that clearly communicated their value proposition and drew new customers to their products.

CertainTeed has been a leader in roofing technology for over 100 years and has expanded in recent to manufacturing next-generation solar panels, shingles, and tiles.

To help CertainTeed build their solar business, TerraCurrent CMO Matthew Hirsch developed content for installers and homeowners interested in solar. Deliverables included magazine articles, product and service brochures, and internal assets to support long-term marketing strategy.