Marketplace Research

Sphere

TerraCurrent Services Provided

TerraCurrent’s marketplace research allowed SunSpec to conduct marketing campaigns and a full identity refresh that more strategically communicated the organization’s mission and value proposition.

The SunSpec Alliance is a trade alliance of more than 100 solar and storage distributed energy industry participants, together pursuing information standards to enable “plug & play” system interoperability.

To better understand their market and the opportunities for expansion, SunSpec hired TerraCurrent to conduct a holistic competitive landscape review.