The “Follow the Sun” dealer program garnered participation by 40% of AllEarth’s installation partners in its initial launch.
Vermont-based AllEarth Renewables builds dual-axis trackers that improve the harvest of solar installations. Although TerraCurrent initially developed the company’s 2015 Solar Power International debut, we have since launched several strategic campaigns and a range of marketing deliverables.
In 2016, AllEarth Renewables moved from a traditional co-op program to consumer marketing of installation partners throughout the U.S. The “Follow the Sun into the Future” campaign targeted specific end user demographics, with campaign components applicable to print advertising, signage, event support and social media, email and digital channels.