The “Build It Bright” training program not only helped improve solar marketing practices for contractors in Oregon, but was also picked up by Heat Spring to expand contractor education across the United States.
Energy Trust of Oregon is an independent nonprofit organization dedicated to helping utility customers benefit from saving energy and generating renewable power.
In 2016 Energy Trust launched a solar marketing training series for installers as part of the nonprofit’s ongoing efforts to reduce solar costs and increase solar installations in Oregon. Developed and facilitated by TerraCurrent CEO Glenna Wiseman, “Build it Bright! Crafting Your Solar Marketing Program” delivered content through live webinars, social media, podcasts, and blog posts over a six-month period.