Tuesday, November 10, 2020
11:00 am Pacific / 2:00 pm Eastern
Business leaders are always searching for market inefficiencies that you can exploit to gain an edge on the competition. Here’s one that we discussed in a recent PV Magazine article: marketing residential solar to women. While many companies are selling to a male-dominated audience, you can target a vast, unaddressed segment of the consumer market. TerraCurrent will show you how.
Blending our experience in mapping the buyer’s journey for solar customers with the latest research from Marti Barletta, ‘the high priestess of marketing to women,’ we will explain how to build a more diverse marketing and content development program in 2021.
- Explore several female demographic groups and how to reach them effectively
- Have the chance to ask questions about your specific marketing challenges
- Come away with worksheets you can use to reach more customers and grow your business