Did you know? Women make or participate in the decision to go solar in 90% of American households.
But how much do we actually understand about their buying motivations?
Join us Wednesday, October 14, 2020 (11am PT / 2pm ET) for our Marketing Residential Solar to Women Roundtable. We invite researchers, marketers, and industry colleagues in this exploration of where we stand in our understanding of the solar buying motivations of female demographic groups.
Presenters will have the opportunity to share research related to residential solar buying decision making, including data related to women.
The emphasis will be on discussion, and we hope to have an interactive, engaging session!