The SunSpec Alliance is a trade alliance of more than 100 solar and storage distributed energy industry participants, together pursuing information standards to enable “plug & play” system interoperability. SunSpec standards address operational aspects of solar PV power and energy storage plants on the smart grid—including residential, commercial, and utility-scale systems—thus reducing cost, promoting technology innovation, and accelerating industry growth.
In 2018, the SunSpec Alliance needed a stronger visual identity and more defined marketing strategy to demonstrate its central role in the solar marketplace and better connect with stakeholders. Under Glenna Wiseman’s leadership, the TerraCurrent founders completed a holistic competitive landscape review, case studies, white papers, posters, social images, video content, a new certification mark system, style guide, two new websites, press releases, email marketing, social media, and print collateral.
The new SunSpec website has helped connect more than 100 distributed energy industry partners committed to building the standards and global efficiency of solar + storage assets.