The SunSpec Alliance is a trade alliance of more than 100 solar and storage distributed energy industry participants, together pursuing information standards to enable “plug & play” system interoperability. SunSpec standards address operational aspects of solar PV power and energy storage plants on the smart grid—including residential, commercial, and utility-scale systems—thus reducing cost, promoting technology innovation, and accelerating industry growth.
With several major initiatives reaching “maturity” in 2018, the SunSpec Alliance needed a stronger visual identity and more defined marketing strategy to demonstrate their central place in the solar marketplace and better connect with stakeholders. TerraCurrent CCO Aimee Tuck has provided an array of services supporting the overall organization and key initiatives. Provided services include a holistic competitive landscape review, case studies, white papers, posters, social images, video content, a new certification mark system, style guide, two new websites, press releases, email marketing, social media, and print collateral.
The identity system we designed created awareness and established trust in a new certification process. The new SunSpec website has helped reach, inform, and connect more than 100 distributed energy industry partners committed to building the standards and global efficiency of solar + storage assets.