Sensata Technologies

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TerraCurrent Services Provided

Aimee has been a fantastic resource! We use TerraCurrent regularly for collateral creation, which includes content, photography, graphic design, and layout, in both web and print formats. In addition, they coordinate, track and manage our division’s ad purchases, build our advertising content, manage our web analytics, create our training videos and manage our branding and corporate branding compliance. The TerraCurrent team is far more than graphic designers. They are my outside in-house marketing communications managers.

Mike Dixon

Former Product Marketing Manager, Power Conversion Solutions, Sensata Technologies

Sensata Technologies is a world leader and early innovator in mission-critical sensors and controls designed to make the world cleaner, safer, and more efficient. Mission-critical means products that are essential and difficult to do. You’ll find their 47,000 unique products in many applications – anywhere from automotive braking systems to aircraft flight controls. Sensata devices are in systems that protect people and the environment, so what they do matters. They take pride in knowing their technologies improve safety, efficiency and comfort for millions of people every day.

When Sensata acquired Magnum Energy in 2014, the TerraCurrent team continued to provide strategic marketing and design support to the Power Conversion business unit of Sensata. We defined a visual strategy that fit into the Sensata guidelines, while still remaining true to two power conversion brands – Dimensions Inverters and Magnum Energy, and then implemented that across the division. We have also defined the division’s social media and content strategy, supported them in product marketing rollouts, and have provided a wide range of marketing and strategies services. This includes print and web advertising, research, marketing collateral, email campaigns, presentations, signage, point of sale materials, tradeshow materials, a website refresh, custom videos, catalogs, data sheets, packaging, webinars, and more.

TerraCurrent’s holistic marketing, design, and strategy services have strengthened Sensata’s brand story and messaging across all platforms, building awareness of power conversion products globally. The video series developed by TerraCurrent reduced strain on Sensata’s customer support and grew their YouTube audience by 300%.

Selected Projects Completed for Sensata Technologies