MASE, Modern Arabia for Solar Energy, was established by the Arabia Group of Companies, to lead clean energy development in Jordan and the MENA+GCC region. Specializing in turnkey integration, implementation and operation of renewable technology systems, MASE is a leading Jordanian solar developer, installer, and O&M provider. In total the firm has a portfolio of more than 75 MWp of installed or underway solar developments and 72 MWp of installed or projected plants under asset care.
Our work with MASE was to distinguish the firm in the competitive solar PV market in the Middle East with brand work articulated through their first website. After conducting market research, TerraCurrent partners Aimee Tuck and Glenna Wiseman designed and developed a website to effectively communicate the company’s value proposition and address the needs of key customer personas.
The MASE website helped establish the new company in a competitive market and continues to provide a marketing platform for the company across the Middle East and North Africa.