Founded in the rich sailing history of South Africa, conceptualized on the back of a napkin at Jost Van Dyke’s Soggy Dollar Bar and conceived during a fender-bender taxi delay in Istanbul, the Elite story spans multiple continents.
Developed from a passion to facilitate group and corporate travel adventures, Elite Sail has grown into the premier corporate sailing adventure provider. They are driven by the wind, seas, and the mission to share their Elite experiences.
TerraCurrent CCO Aimee Tuck created a flexible visual identity system based on brand research and persona development. Final deliverables included a logo and visual branding system custom tailored to their market and customer demographics.
Elite Sailing’s new visual identity gave them the flexibility to develop websites and other marketing assets targeted to their disparate audiences while still maintaining a unified brand story.