Aimee Tuck and her team have been my marketing partner for over four years and in that time, a primary driver to our sales success. At the deepest levels they understand our business and can turn out marketing materials quickly and without guidance. It is imperative for us to have a single source for branding, electronic, print, web, and exhibition marketing and they constantly deliver the best.
Dinex USA, the U.S.-based subsidiary of the Dinex Group headquartered in Denmark, is a developer and manufacturer of exhaust and emission control products for heavy-duty vehicles. Their goal is to catalyze commerce and conservation by supporting profitability while keeping pollution out of the air.
TerraCurrent CCO Aimee Tuck came on board to help Dinex localize its approach and marketing in the U.S. Keeping the logo and color palette of the global Dinex Group, we developed a U.S.-based marketing strategy and brand identity that gave Dinex USA a unique voice in an industry used to speaking in commodity. Our services included strategy consultation, technical and sales presentations, product and initiative rollout campaigns, point of sale materials, packaging, tradeshow materials, email marketing, and other marketing collateral.
Dinex Group used the multi-pronged strategy and materials to successfully increase its rewards incentive program across the United States. The Danish parent company then took the brand identity system we developed and adopted it on a global scale.