Boston Solar is the #1 residential solar contractor based in Massachusetts, with more than 3,600 installations in 7 years. They are proud to power Massachusetts, a state that continues to lead the nation in solar installations. Boston Solar provides superior products, exceptional customer service, and the highest quality workmanship.
Effective, consistent marketing systems start from the ground up, with a solid understand of customers. As part of a larger marketing overhaul, TerraCurrent partners Aimee Tuck and Glenna Wiseman helped Boston Solar define in-depth customer profiles and develop targeted strategies to better serve their needs. After generating these key market insights, we executed a range of marketing deliverables to empower Boston Solar’s work across all outreach efforts, including images, icons, social media graphics, style guidelines, a website framework, and PPC advertising.
As a result, Boston Solar adopted a new marketing strategy with a consistent, clear brand story. The customer profiles, visuals, and marketing approach are still used by Boston Solar to serve its customer base.