Bidgely provides next-generation AI disaggregated insights that break down residential energy use into itemized appliance data. Bidgely wanted a content marketing strategy that matched its technology in industry leadership and innovation. Supporting the communications team and CEO, TerraCurrent CMO Matthew Hirsch developed thought leadership content for the Forbes Technology Council. This advertorial program helped the company address ongoing consumer dissatisfaction with data transparency and showed how Bidgely’s proprietary technology solved this problem. Bidgely’s advertorial campaign garnered great consumer awareness, including more than 2,800+ views for some articles.