RenewAbility Blog
Renewal: Giving fresh life to something +
Ability: Possesing the skill to do something
Marketing Companies for Small Businesses That You’ll Love
As a small business, you know that it may be challenging to find the right marketing support. You may not have a full-fledged in-house marketing team, and you're probably wondering how to go about successfully marketing your business. Finding...
One Size Does Not Fit all Female Residential Solar Adopters
Six years ago, pioneering solar market research showed that women often function as the chief purchasing officer at home. The implication: solar companies should improve our understanding of female buyers and tailor customer experiences for women....
What We Learned at the Clean Energy Events Roundtable
Companies best positioned to make the transition from in-person conferences to virtual events have performed all the necessary legwork to form a strong brand and tap the value of the brand in each customer interaction. This was an enduring theme at...
Virtual Events Cheat Sheet
At TerraCurrent’s Clean Energy Events Roundtable, co-hosted with Cross Consulting Services, attendees shared many examples of what has worked and what could use improvement in the world of virtual events. Here are a dozen key takeaways. Thinking...
Why Clean Energy Events Need Quality Marketing Content
Last month, when the TerraCurrent team sat down to a conversation with management consultant Robert W. Cross, it was clear right away that we had many things in common. A professional dedication to growing clean energy businesses. A strategic...
How to Blend the Public Interest into Your Company DNA
Organizational considerations and decisions to bake benefit corp values into company DNA.
The Biggest Challenge is Building a Team
The challenge we’re facing in the business of sustainability is greater than any small company can handle on its own. We have worked together closely for many years, adding value for clients. So we decided to join forces and amplify our impact.