August 2020 Newsletter

August 13, 2020

This time of year, we’re usually deep in planning for industry conferences and events. But 2020 is unlike anything we’ve experienced before. While many events are still taking place online, there’s uncertainty about what to expect. Who will show up? What will virtual networking be like? How can videoconferencing and newer immersive experiences help achieve brand-specific goals? What if you can’t trust your home internet service? We’re starting a conversation about the future of marketing and clean energy events. Read on to see how you can get involved.

What We’re Doing Together

Enhancing virtual events

There’s a sizable gap in the market for educational content in clean energy. You can always find networking opportunities, keynote addresses, and presentations on all sorts of industry trends. Largely missing, however, are thoughtful discussions about marketing and how effective marketing can drive sales, an essential part of any organization and one where we see clean energy companies leaving stones unturned. Find out how virtual events can help modernize professional education and raise the bar on clean energy sales and marketing.

Who We’re Together With

Cross Consulting Services Founder & CEO Robert W. Cross

Robert W. Cross helps CEOs of cleantech and renewable energy companies address challenges in their business models and scale. Cross develops solutions that provide organizational balance, addressing financial viability and infrastructure, the product or service offer and the customer. Outcomes with engineering, procurement and construction firms and finance providers, among others, include defining go-to-market strategy and building up field capacity through hiring and company acquisition. Cross Consulting Services recently relocated from Portland to the San Diego area.

How You Can Get Involved

Participate in our Clean Energy Events Roundtable on August 26th

Join us on Zoom for a focused, one-hour conversation where we’ll identify some of the thorniest problems in clean energy sales and marketing so we can work together to solve them. The shift from in-person conferences to virtual events creates opportunities while also introducing risks. Whether your perspective is that of an event sponsor, exhibitor, speaker or attendee, we invite you to participate in TerraCurrent’s Clean Energy Events Roundtable with Cross Consulting Services on August 26th.

Take care,

TerraCurrent partners at SPI 2019

Glenna Wiseman, CEO & Partner | Matthew Hirsch, CMO & Partner | Aimee Tuck, COO & Partner